Howard Nestler Warns Against Panic Promotion During Upcoming Holiday Season

New York, NY (PRWEB) September 7, 2007

Howard Nestler, CEO of Executive Options, warned marketing strategists at an industry gathering today against what he terms panic promotion during the holiday season when many executives will accept jobs for which they are over-qualified.

“No one wants to be without a proper engagement during the holiday period,” explains Nestler. “However, too many men and women will accept a position that betrays their standing and capabilities and thus create the perception that they are working their way down the corporate ladder.”

Nestler likens the corporate world to the military in a certain respect. “When someone remains too long in the rank of Major, it is likely they will finish their career holding that rank; when a progression of rank ceases, so do the prospects for one’s future. When one reverses direction and takes a lower rank, the career is all but over.”

The most effective way to avoid panic promotion and the ‘lower rank’ it is like to bring about for an executive is, according to Nestler, “… to maintain an astute and effective marketing campaign throughout one’s career.”

Nestler points to the fact that even Coca-Cola must market constantly to maintain its position in the marketplace and so must an executive.

Panic promotion is always too little too late and, more often than not, will be counter-productive given the results it is likely to generate.

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